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Storage Industry Dynamics and Strategy

 

Ecological Dynamics of De Novo and De Alio Products in the Worldwide Optical Disk Drive Industry, 1983-1999

Olga M. Khessina
Haas School of Business
University of California at Berkeley
Berkeley, CA 94720
khessina@haas.berkeley.eduGlenn R. Carroll
Graduate School of Business
Stanford University
518 Memorial Way
Stanford, CA 94305
carroll_glenn@gsb.stanford.edu

Click here for the paper abstract
Click here to download the paper (PDF format)
Report 2001-04 November, 2001

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Ecological Dynamics of De Novo and De Alio Products in the Worldwide Optical Disk Drive Industry, 1983-1999

Olga M. Khessina and Glenn R. Carroll

Abstract
     In this paper we developed a concept suggesting that initial entry conditions experienced by start-ups and diversified firms affect the behavior and fates of their products. Specifically, we predicted that in capital intensive industries, initial entry conditions confer advantages to diversifiers from related industries. As a result, these firms are likely to ship more models of products than start-ups. Products made by diversifiers are likely to have a longer market life span and exert a stronger competitive pressure than those made by start-ups. We tested these predictions on all products ever shipped in the worldwide optical disk drive industry, 1983-1999. The statistical analysis largely supported our theoretical predictions.Click here to download the paper (PDF format)

 
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